ICDL Digital Marketing
This module sets out essential concepts and skills relating to the fundamentals of digital marketing.
Successful candidates will be able to:
Understand key concepts of digital marketing, including advantages, limitations and
planning.
Understand various web presence options and how to select appropriate keywords for search engine optimisation.
Recognise different social media platforms, and set up and use common platforms.
Understand how effective social media management assists in promotion and lead
generation.
Use a social media management service to schedule posts and set up notifications.
Understand various options for online marketing and advertising, including search engine, e- mail and mobile marketing.
Understand and use analytics services to monitor and improve campaigns.